Hi, my name is John.

Jakob Nielsen, Cookie and John ErikssonJakob Nielsen, Cookie and me @ NNgroup Conference AmsterdamI'm a Swede working in Norway as the UX manager for TOMRA. I improve the user experience for customers and our employees.

During my years I've been lucky enough to travel the world to meet and talk to a lot of amazing people. One day I am interviewing a business leader and the next I am user testing with recyclers on the street. All to improve the user experience and the business value.

Recycler and I during User research in Bronx, New York

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Strange machines from the north

UX Analyst UX Researcher

When Australia started their deposit system together with TOMRA I was on the ground to research how well the system performed. I was tasked to observe and interview end users, test our internal systems with our brand new employees and how we could improve the roll out of machines on the other side of the world.

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